LVMH reveals its new face of innovation

Livi is the new 'Face of Innovation' of the LVMH Group, tasked with promoting innovative projects led by the Group and its Maisons across different LVMH digital channels.

For the 6th edition of the LVMH Innovation Award, Livi*, muse of the recruitment campaign and 'Face of Innovation' of the Group unveils the 21 startups that will join the LVMH Lab at this year's edition of Viva Technology from June 15-18 to compete for the challenge.

LVMH has been a partner of Europe's biggest annual startup and tech event since its creation, inviting startups and thought leaders to invent the future of luxury with fresh ideas and disruptive solutions bridging the physical and virtual spaces. From a field of 950 cutting-edge solutions representing 75 countries, LVMH shortlisted 21 startups, 48% led by women.

LVMH Group Managing Director Toni Belloni commented:

"Fusing creativity and innovation is at the core of LVMH's DNA, and we're excited to welcome these 21 new startups to our incomparable ecosystem"