The Soho Icon

The Soho Icon: Greater London

Sitting between two of Soho’s most iconic streets – Dean Street and Wardour Street – this New York-style loft apartment puts you in one of the capital’s most desirably central locales.

Stepping into this bright, stylish space, you can immediately tell that its former owner was an architect. Keeping many of its original features – like the exposed brick walls and huge warehouse windows – the living area feels cool and contemporary while being awash with natural light. Make yourself comfortable on the sofa with a glass of wine after a day of exploring or sit down to a meal at the window-side table when you’re not out sampling Soho’s eclectic food and bar scene.

The two bedrooms, meanwhile, are just as chic with their pared-back aesthetic and exposed brick walls, and there’s a desk space in one should you need to catch up on work. Factor in the beautifully sleek metro-tiled bathroom and its luxurious rainfall shower, and you’ve got everything you need for a perfectly pampered stay.

Outside of your home, you’ve got all the buzz and excitement of Soho and Central London on your doorstep. Step back into the Swinging Sixties with a jaunt down Carnaby Street (an eight-minute walk), indulge in some high-end shopping in Covent Garden (a thirteen-minute walk) and catch a show at one of the sparkling West End theatres (a ten-minute walk). With all this and more to enjoy, there’s no end to the good times in store.


Home truths:
*There's a lift in the building to access the apartment *A cot is available on request *The living room and bedrooms are equipped with electronic blackout blinds *The TV is equipped with Freeview channels *The second bedroom is adjacent to the living area but separated from it by sliding pocket doors *The washing machine and separate tumble dryer are stored away in a utility cupboard *As you're in a central location, you may hear some street noise *The building is managed by a 24/7 concierge *You'll receive an in-person check-in *We recommend skipping the car here and exploring the city on foot or by public transport instead – Tottenham Court Road station is a six-minute walk away