Five-Star Magazine

Five-Star Branded Real Estate

Five-Star Branded Real Estate
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Paris Hilton and Century Properties - a successful partnership

It's official; branded real estate is the next big thing! Purchasers are increasingly opting for residential living with the on-site 5-Star hotel and designer retail services. There is a growing cache of lavish apartment and villa developments worldwide linked to luxury retail brands and 5-star hotel chains: Armani, Versace, Bulgari, St. Regis, The Ritz-Carlton and Four Seasons, to name just a few.

Industry experts claim that associated hospitality and retail services can increase property sales values by up to 300%.

At Azures In the Philippines, you will find The Paris Beach Club, a Century Property one-of-a-kind beach club amenity which integrates world-class dining, relaxation, and entertainment facilities into one seamless, tropical-inspired experience. Paris Hilton carefully planned the look, feel, and exotic vibe of the building, inspired by her experiences at many of the world's best beach getaways. Paris Hilton is now preparing to launch a bespoke chain of luxury beach-themed hotels in Dubai, New York and Las Vegas. The Paris-branded hotels will not form part of the wider Hilton group.