Old New Borrowed Blue

Step right in to your perfect London life in this impeccably styled first-floor apartment. In the heart of swinging Soho and just minutes from Piccadilly Circus and Regent Street, you’ll have your pick of London’s best boutiques and restaurants in all directions. Inside, mid-century meets modern boutique hotel with sumptuous bedrooms and a mix of modern and retro-inspired pieces. There’s even original artwork to divide opinions and start after-dinner debates. This is a serviced apartment, so you’ll get the best of both worlds – the privacy of your own home and the service of a five-star hotel. There’s a 24-hour concierge and welcome packs available. Go on, spoil yourself.

Home truths:
*Right in the heart of bustling Soho and near bars and restaurants, this isn't the place if you're looking for a quiet getaway
*It’s a central London location, so we’d advise leaving the car behind - public transport in the city is excellent
*Guests who reserve this home will be required to sign a Rental Agreement and complete an ID verification check with the host upon check-in
*Your host owns multiple apartments within this building and the reception is manned 24/7
*Luggage storage is complementary and early/late check-in/out is subject to availability - request this from your host when you book