My family and I stayed at this hotel numerous times over the past 10+ years and it seems to get better each time! For this stay, we had other hotel options in a slightly lower price range, but our thinking was, when you find something good, stick with it. We were not disappointed. The only thing that would make it truly ideal is having breakfast included, as is the general policy of most European hotels.
During our recent stay, we availed ourselves of the concierge services for the first time and couldn't have been happier with the results. The hotel's close proximity to the Tube lines and theaters also makes it an ideal place to stay.